Learn How to Improve Now from a Great Futurist (No, Not Me)

Analyze your customer base, have models created, allocate dollars. “It all takes very hard work, smart people, and trusted advisors to come up with small tactical changes to grow your business,” he noted. “Invest in prospecting, ramp up your investment in prospecting. If you’re a second or third tier company, there’s a first tier company doing this, taking marketshare away from you. If you don’t respond, you won’t grow.”