Learn How to Improve Now from a Great Futurist (No, Not Me)

11. New customers. There are two types of companies, Libey pointed out: those that get a few customers and keep them forever and those who get many customers, but don’t keep them very long.

“If you believe you can abandon your catalog or scale back circulation and survive,” he said, “look at new customer acquisition today more than ever before. It’s more difficult than it was just six months ago, and far more difficult from 10 years ago. If you do it the same way you did five years ago, you’re dying.”