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Paul Miller
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6. Tools. Never skimp on spending adequate money on the right tools, Libey noted, particularly new ones.
7. Niche depth. Be the best in your niche, Libey advised. “Most companies are vague about niche depth,” he noted. “About one-third of them know who they are. A lot of them can define their niche. But when the analysis is done, they’re all wrong.”
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