Strategy: Make Matchbacks a Routine
Learn to effectively track how your customers find you
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Therefore, the results of Christmas 1, 2 and 3 should all be added together in order to spread the results more accurately across all of these drops. When it finds a match, the program will match to the most recent mail date. If it doesn’t match that mail date, it goes back to an earlier drop, and so on.
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- Companies:
- Lett Direct Inc.
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