Strategy: Make Matchbacks a Routine
Learn to effectively track how your customers find you
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Matchbacks have become routine for catalogers. This is the process in which you check your orders against your recent mail tapes to give credit to the proper source code — to see where sales are originating, and which key code should be given credit for each sale. With the amount of business going to the Web, it’s next to impossible to track results to a specific source code without doing a matchback.
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- Companies:
- Lett Direct Inc.
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