Leading DM Trade Groups Introduce Privacy Principles for Collection and Use of Behavioral Data

"These Principles are an important step in developing a meaningful self-regulatory framework for companies advertising on-line and represent the culmination of many months of hard work," said John A. Greco Jr., President and CEO, DMA. "As a respected voice in Washington, D.C., and on behalf of our 3,400 members, we look forward to integrating these Principles into DMA Guidelines, which for 35 years have set the standard of best practices through our strict ethical guidelines for business."