Leading DM Trade Groups Introduce Privacy Principles for Collection and Use of Behavioral Data

"The Council of Better Business Bureaus is delighted to join this effort to provide solid guidelines and meaningful oversight of common sense Principles that should govern the business community as it collects and uses information to deliver advertising of interest to consumers," said Steven Cole, President and CEO, Council of Better Business Bureaus. "We think that what is most important about this effort is the real commitment by a broad coalition of businesses joining in to deliver a transparent and credible monitoring and enforcement program as a complement to the practical and consumer-friendly Principles. We look forward to working closely with the DMA and our other National Advertising Review Council partners to deliver a quality program."