Leading DM Trade Groups Introduce Privacy Principles for Collection and Use of Behavioral Data

"The practice of advertising has clearly been revolutionized by the emergence of the Internet. Today, we can match the content of an ad to the interests of the consumer in ways undreamed of just a few short years ago," said Nancy Hill, President & CEO, 4A's. "We will, of course, be able to continue this interest-based advertising only if we maintain the public's confidence that we are responsible stewards of the data on which it is built. The self-regulatory Principles being announced today represent a giant step forward in sustaining that consumer confidence. We are proud to have been one of the driving forces involved in bringing these Principles to life."