Case Study: Lead Apparel Grows its Business Online

“Learning to customize the store is the most important feature because it allows us to use our tech background to provide an e-commerce website that's above and beyond the normal ProStores site,” said Morris.

This flexibility is important, as Lead Apparel offers 150,000-plus SKUs on its site. This allows shoppers to use a filter/drill-down search to help them find what they're looking for. Plans are also in the works for Lead Apparel to have more promotional functions on the platform to help it merchandise its extensive product lines.