Case Study: Lead Apparel Grows its Business Online

Five-plus years ago, Lead Apparel, a retailer of men’s, women’s, children's and even baby clothing, as well as accessories, totes and luggage, wanted to get in on the action and make e-commerce a part of its business. Projecting a marketplace for the type of apparel the brand offers at low prices, Lead Apparel believed it made sense for it to move forward with a website.