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Scott Shrake
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The answer was a resounding yes. Without too much Web-related advertising, other than listing with the major search engines, the site began receiving orders from all over the country. And as previously noted, the women of Texas found the site and the merchandise so attractive that average orders soared to two to three times in-store sales. Another interesting positive was that repeat sales from Web customers handily topped repeat sales from retail customers.
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Scott Shrake
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