Launching a Maternity Catalog In Print and Online

Even more interesting is that average Web site orders have a higher ticket value than in-store sales. Pregnant women in Texas are especially supportive and generous spenders.

The Internet is mysterious and wonderful, in many ways like direct mail. But in mail order the basic assumption is that buyers are out there and the catalog (or offer) must reach them to create a sale. The reverse proposition applies to Internet sites, especially those that are not heavily backed by advertising and promotion. The Internet sale takes place when buyers reach the Web site. Either way, it is buyer responsiveness that creates the impetus for growth and expansion.