Launching a Maternity Catalog In Print and Online

By Scott Shrake

There are several ways to judge success/failure with a pioneering start-up. The measurement that’s most satisfying is the recent order Naissance received from Madonna!

Bruce Weyne is president of B.A.S.C. Direct in Torrance, CA, a direct marketing and catalog consulting organization. He can be reached at (310)618-1298 or by e-mail at bruceweyne@earthlink.net.