Launching a Maternity Catalog In Print and Online

The result is that 50 percent of the orders are received through the Web site, and their average order value is 25-percent higher than catalog orders received through the inbound telemarketing group.

The Naissance Fall Catalog is now in preparation. The systems are working well, although there are occasional glitches. Naissance is applying the lessons learned during this start-up period. The Naissance Fall Catalog will be at least 25-percent larger, but produced more efficiently. The circulation will more closely mirror demand and depend even more heavily on the Web site.