Launching a Maternity Catalog In Print and Online

Every outgoing order is mailed via Priority Mail, unless second day or overnight service is requested. Naissance discovered that women ordering maternity clothing want to receive their purchases quickly. Even Saturday delivery is a mainstream option.

Naissance receives about 100 requests for catalogs every day. Interestingly, the Web site and inbound telemarketing group receive about the same number of daily requests. The catalog requests are harvested on a daily basis and mailed First Class in 24 hours, six days a week. In addition, every requester with an e-mail address receives an immediate e-mail acknowledgement and a special offer available through the Web site only.