Launching a Maternity Catalog In Print and Online

The catalog emphasizes the Web site address and the toll-free number. In addition, the Naissance catalog has an additional toll-free assistance number that connects the caller to a special customer service representative who can help customers select their proper sizes and coordinate outfits.

The order receipt-to-shipment standard is 24 hours or less. The daily order cut-off has been established at 2 p.m. EST. The files are electronically transferred to the Southern California fulfillment center, where they arrive before noon. The fulfillment center also sweeps orders from the Web site and begins its processing at noon. By 4 p.m. PST all orders are picked, packed and ready for shipment.