Launching a Maternity Catalog In Print and Online

Special Considerations

The list selection is critical. There are not many lists to choose from, and timing needs to border on the exquisite. Think about it. Lists have to be so current that the name you’re mailing to needs to be prenatal and needs to be in that four-to-five month window of purchasing. In addition, since Naissance is an upscale catalog, it needs to employ demographic overlays to assure that it is reaching a target audience that has the capability of purchasing its somewhat pricey merchandise.