Launching a Maternity Catalog In Print and Online

The first Naissance Catalog is 24 pages, four color throughout, and self cover, with an order form insert. The catalog was mailed in waves.

Naissance selected Moulton Logistics Management of North Hollywood, CA, as the fulfillment vendor, and Corporate 800 of Tampa, FL, as the inbound telemarketing vendor. Naissance wanted fulfillment handled by a local vendor for several reasons. The inevitable problems would be easier to solve by being close to the vendor—there’s nothing quite like being able to dash over and put your hands on a problem. And since all Naissance’s clothing is manufactured locally, having a local fulfillment vendor cut down on shipping costs and sped up delivery.