Launching a Maternity Catalog In Print and Online

Peter King Robbins, creative director of Bird Design of Hollywood, handled the design of the catalog—his wife Harriett is also one of Naissance’s designers. And Robert Deutchmann, also of Hollywood, did the photography. The design, layout, photo selection and copy processes, although elongated, moved the project into shape for printing. The catalog was delivered as Quark files to the printer, who prepared materials for direct-to-plate printing.