Last-Minute Tips for Generating Stellar Online Holiday Sales

4. Keep customers on the hook. Consumers have gotten familiar with the retail game and will use all their skills to get the lowest price possible, including waiting until the last possible minute. Make sure consumers who searched and browsed your site keep you top of mind by using site or search retargeting. If they’ve abandoned a shopping cart on your website, there's probably a good reason why. An email program with a customized promotion can help get them back.