Last-Minute Tips for Generating Stellar Online Holiday Sales

2. Engage with your customer before it’s too late. When shipping deadlines expire, procrastinating shoppers will turn to their mobile device even more than they did in days prior. Google predicts that 44 percent of queries for last-minute gift items and store locations will be made on mobile devices. There's a “double peak” in search volumes for retail brands — the first around Black Friday and then again the week before Christmas as mobile users locate stores for last-minute shopping. Make sure your brand is present in mobile search results. You can even up the ante by using Google’s Bid by Distance, offering to be more competitive to consumers in close proximity of your stores.