Last-Minute Tips for Generating Stellar Online Holiday Sales

While some have their shopping completed and presents wrapped under the tree, the holiday shopping season isn't over yet. There are a few critical shopping days remaining that savvy online retailers can take advantage of by following these tips:

1. Capitalize on last-minute shopping. In order to ensure you get traffic that will drive sales, messaging needs to be relevant and timely. Make sure your ads are up to date. Employ desperation ads — i.e., ads targeted to last-minute shoppers desperate to make sure they get their gift in time for Christmas — by changing messaging. For example, try “Get it in time for Christmas” as your shipping deadline looms.