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Paula Balzer
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Get Festive
Holiday shopping doesn't always include a list filled with people to buy for. It's both a goal-oriented and emotional experience. If a consumer is buying a gift for someone, it's more than likely someone they care about and want to show that person how much they appreciate them. It doesn't hurt retailers to keep this notion in mind when preparing for the holiday shopping season. By getting into the holiday spirit, retailers can show consumers that this time of year is just as important to them as it to shoppers.
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Paula Balzer
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