Last-Minute Readiness
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But these companies didn't stop there. They created a memorable experience and reduced the stress of last-minute shopping. American Girl wowed me with its fast order turnaround. A confirmation e-mail stated, "Your in-stock order items should arrive in approximately 3-4 business days," and provided a link to check my order status. True to its word, American Girl shipped the order on Monday, and it arrived on Wednesday. Parks noted that the company shipped 77 percent of all orders within 24 hours, exceeding its goal of 70 percent.
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