Last-Minute Readiness
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Last year, on Saturday, Dec. 17, I placed online orders with American Girl and KBtoys.com, desperately needing delivery by Christmas. Each company provided a unique shopping experience, and the outcome was a satisfied customer and two happy children. The basic requirements for a perfect ordering process were met: The items I wanted were available, expedited shipping was reasonably priced, and delivery guaranteed. This was enough to ensure I was satisfied.
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