Last-Minute Readiness

Gauge Past Behavior

To see how service affects your business, take a sampling of customers who placed last-minute orders a few years ago. Divide them into two groups by whether they received their order before or after the holiday. Calculate the lifetime value for each group and compare the two. To compare holiday buyers to others, conduct the same analysis on customers who placed orders during the off season. Divide them into two groups by whether their orders shipped immediately or not. The results will provide you with a good reason to gear up for the holidays.