Last-Minute Readiness

Successfully fulfilling last-minute orders solidifies your relationship with customers. It says, loud and clear, that they can trust you to deliver at their most vulnerable time. Consequently, failing to deliver during this time jeopardizes your long-term relationship. Last holiday season, Foresee Results tracked online shopper customer satisfaction weekly. It found that as the season progressed, customer satisfaction declined. The week before Christmas, the aggregate satisfaction score fell 0.5 percent to 77.4 percent.