Last-Minute Readiness

Increased last-minute shopping creates an opportunity for companies to create a strong bond with customers. Offer the right product, deliver it quickly and communicate well throughout the process. You should answer questions before they're asked. For example, the ability to track shipments is great, but there's a time delay before tracking numbers are received in carriers' systems. Inform customers that there may be a system delay while the package is in transit. This prevents them from seeing the carrier error message and questioning your accuracy.