Last-Minute Readiness

All Hands On Deck

The company's planning team includes everyone from marketing to operations. During the off season, the team conducts extensive load testing to enable its systems and processes to handle several times the traffic anticipated on peak days. Traditionally, sales started tapering off around Dec. 16 and 17. The past two years, however, KB experienced higher than forecasted sales for those days and an overall increase in last-minute shoppers, due in part to a concerted effort to increase last-minute sales through assorted marketing strategies. The plan is always adjusted to match fulfillment resource allocation so customers will be served well.