Last-Minute Readiness

"We work to improve processes, automation and order control," says eToys Direct spokesperson Sheliah Gilliland. "We refine our help section to make it easy for people to find answers for their questions."

Since the seasonality of its business is extreme, KB starts holiday planning for the next holiday during the current one. KB ups its staff size from 100 full-time employees in the main fulfillment center to approximately 2,000 during the holiday rush.