Last-Minute Readiness
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Communicate Frequently
KBtoys.com wowed me with its communication, which started with its online help desk that clearly defined the type of shipping required to guarantee delivery. The updated version, "due to extreme weather in the East," created a sense of urgency without saying, "buy now."
A timely confirmation e-mail included a link to check order status. The top of the order status page had two notes that reassured me that my order was coming, while discouraging me from calling to check on it.
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