Last-Minute Readiness
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By Debra Wilson Ellis
More customers order in the holiday season's 11th hour; be ready to fulfill.
Customers take a leap of faith when they place last-minute holiday orders. Different reasons drive them to place orders at the 11th hour. And however they come, their orders are more than a transaction; they're symbols of their relationships with your company, and they're depending on you to deliver.
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