Lands’ End Targets Social Media Shoppers for Holiday Success

By Meredith Cunningham

Attracting social media shoppers didn’t end there, however. Lands’ End also hosted a Facebook Shop Wish List Sweeps on Cyber Monday. Fans were urged to create and share their Lands’ End wish list on their Facebook page — and, in turn, show up in their friends’ news feeds. These fans were entered for a chance to win their wish list items (up to a value of $1,000).