Lands’ End Targets Social Media Shoppers for Holiday Success

By Meredith Cunningham

Back by popular demand and fueled by strong results the previous year, St. Nick’s Picks launched on Black Friday and featured a new daily deal through Dec. 20. The deals were posted on the retailer’s Facebook page and Twitter account. Lands’ End also encouraged its website visitors “to join the excitement and be ‘in the know’ by meeting up with us on Twitter.”