Lands' End - Taking On Content (1,379 words)

"Sussing" Out Content

In keeping with its customer focus, Lands' End doesn't wrangle up just any kind of features to run in the catalog. You won't find rock-and-roll star exposés or political diatribes.

No, the content matches the interests and enthusiasms of the consumers destined to read it. The style is also reflective of the company image Lands' End has worked hard to build for the past 33 years.