Lands' End - Taking On Content (1,379 words)

In fact, the staff around Lands' End have come to refer to the catalog as a magalog now, says Reeves. In their eyes, the editorial content is a product in addition to the other products shown.

"It's actually not a new concept, the 'catazine' or 'magalog', but a practice that's been around for years," explains Schell. Including this extra content is useful to keeping customers involved in the catalog even if they're not buying something every time they get it.