Lands' End - Taking On Content (1,379 words)

The Lands' End Way

Besides its flagship, the direct marketer puts out seven other catalogs: Beyond Buttondowns, Coming Home, Lands' End Corporate Sales, First Person Singular, Lands' End Kids, Lands' End Kids School Uniforms and Willis & Geiger.

What Lands' End knows the most about is its housefile. In particular, the company is aware that roughly 83 percent of its customers have college educations and are more likely to have post-graduate education. It also knows the average order size is two to three items totalling $95 to $100, a pretty good haul.