Lands' End - Taking On Content (1,379 words)

"We don't have a real formula for determining exactly what kind of stories or the placement in each catalog; it's just part of Lands' End's heritage and philosophy to keep the catalog interesting," he says.

The amount of content varies from issue to issue, but the company believes in the importance of stories about the products and their origin and manufacture—all contribute to informing the customer of the quality of the Lands' End brand and the benefits of each item so customers can determine what fits into their lifestyle.