Lands' End - Taking On Content (1,379 words)

The main focus usually revolves around entertaining and educating the consumer on the quality of the products and the care put into selecting the best fibers and crafting the best garments possible.

"Lands' End travels around the world to find products to market," explains Reeves, "so that's a natural subject to bring to the customers. For example, the company uses Inner Mongolia as a source of cashmere, so editorial on the fibers, flora & fauna of the region and other cultural aspects can be incorporated into the catalog."