Lands' End - Taking On Content (1,379 words)
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Previous efforts have run the gamut from a David Mamet short story to a three-part fiction series to a journalistic piece on growing cotton to product-based crossword puzzles.
According to Reeves, his team tries to find what has meaning for the customer, but they also like to keep it "eclectic" to mirror the customer's appreciation for the written word.
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