Lamps Plus Gives Customers a Searchlight, Online and Off

lighting systems.

Looking Forward and Back

Lamps Plus intends to take search one step further by analyzing which product attributes customers are most interested in. One recent evaluation found that in one product category, customers were most interested in style — more so than even price. Within that category, they were most interested in “contemporary.” Considering that 50 percent of Lamps Plus’ products are designed and manufactured especially for the company, this information helps in crucial product-buying and product-development decisions.