Lamps Plus Gives Customers a Searchlight, Online and Off

The integration spread further than just online imitation. Because its licensing agreement with EasyAsk covers hardware usage across all Lamps Plus’ channels, the company installed it at its in-store kiosks (six in each store). Retail salespeople then can formalize the drill-down process for customers who want to immediately find a product rather than browse. The system also allows customers to order online from the store if an item is out of stock.