Lamps Plus Gives Customers a Searchlight, Online and Off

“When customers walk into a store, a good sales technique is to ask them what they’re looking for,” Swanson explains. “In an online environment, you have to emulate that process.”

So he went on the hunt for a good search solution.

From Retail to Online and Back Again

Swanson did his homework and implemented a search and navigation platform from solutions provider EasyAsk. Rather than simply matching a customer’s search query, EasyAsk results offer other product attributes the customer can use to refine his or her browsing.