Lagging Website Performance Will Cost You Money, Period

• Analyze website images. Consider the number of images on your site. Are they all necessary? Can the image resolution be made smaller without decreasing the quality?
• Review third-party content. I can't say this enough. Do you have third-party advertisements on your site? It's your responsibility to ensure the providers are living up to the service-level agreements determined at the onset of the relationship.
• Upgrade computer resources. If you're noticing that site performance is suffering as traffic increases, you might need faster CPUs, more disk capacity or faster disk drives — and don't forget to review your internet bandwidth.

Brick-and-mortar retailers shouldn't become complacent during this transitional time of the year. You need to be vigilant with online traffic at all times — your business depends on it.