Website Conversion: 6 Ways to Force the Issue

These days, many marketers have enough traffic coming in at the top, but then nothing or very little coming out the bottom. (Picture a big lump in the middle of the body of a snake that's just devoured a rat.) If you fit into that category, your conversion rate probably is poor. The good news is that scenario is one of the easiest to improve, as long as you can determine what's broken before you fix it.