Website Conversion: 6 Ways to Force the Issue

4. Ask for the order. If you want the order, you need to ask for it — gorillas don't get into cages on their own. Don't think that just because you have a site users will know how to navigate or buy from it. Users have neither the time nor inclination to learn anything about you or your site and its intricacies. Just because you have the best product, best service or biggest line of widgets, that doesn't mean a thing when it comes to conversion.