Website Conversion: 6 Ways to Force the Issue

So in reality, the obsession should be all about website conversion, compensation and measuring what matters. Here are six surefire tips to help you measure site conversion:

1. Know who you are. A home delivery food service is going to have a very different ability to convert than, say, a B-to-B distributor of cranes. A company that specializes in diabetic medical supplies is going to have a much different ability to convert than one that sells clothing for pregnant women. A business that sells perennials is going to have a much different sales (and thus conversion) cycle than one that sells Christmas ornaments.