Website Conversion: 6 Ways to Force the Issue

6. Look at the metrics that can help you improve conversion. First, look at your bounce rate and exit pages. Determine how many people abandon your site immediately after they get there. Figure out where your users are leaving.

A high bounce rate is often indicative of a weak entry page or bad traffic (meaning the traffic isn't right for your site or offer). Consultants who tell you it doesn't matter usually don't know how to measure it or are clearly biased.