Know Your Objectives Before You Mail
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Phil Minix
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Once you are aware of the corporate objectives, you can begin creating plans for how your department can support those objectives. Developing a plan before mailing will give you the tool you need to evaluate the success of that effort against your benchmark. It will also ensure that what you are about to undertake will, indeed, move you in the direction you are striving to go. And most importantly, creating your plans from the overall company objectives will ensure that everyone is acting in concert.
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