Know Your Objectives Before You Mail
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Phil Minix
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3. Use a lower-cost carrier, such as a USPS consolidator for outbound packages.
4. Upsell specials and close-outs on the phone. Remember that your marketing expense at the end of the order is $0 (all costs are already sunk). So, a typical company can reduce a product's selling price by 25 percent and still add the same contribution to the bottom line as a full-priced item during this stage of the sale. Use this knowledge to give really great deals on your upsells.
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